Skip over menu

Morpheus: Let me tell you why you're here. You're here because you know something. What you know you can't explain, but you feel it. You've felt it your entire life, that there's something wrong with the world. You don't know what it is, but it's there, like a splinter in your mind, driving you mad.

ISO managers hope to stamp out misleading claims by organizations that have achieved ISO 9000 or ISO 14000 certification. Especially annoying, they say, are expressions such as "ISO certification" that appear in some advertisements. Although ISO developed and published the standards for managing quality and environmental systems, it does not certify firms that adopt them. Rather, certifications come from independent auditors. ISO also wants to put an end to company statements that imply that ISO 9000 signifies product quality or that ISO 14000 means that a product is "green." The guidelines concern management systems, not products directly. The international standards-making group also warns organizations against using its trademarked logo without permission. ISO describes many such misuses in its leaflet Publicizing your ISO 9000 or ISO 14000 Certification. The leaflet also gives examples of accurate ads. "As the variety of styles of these good examples illustrates, being accurate does not mean limiting the imagination," the publication notes. You can get a free copy of the leaflet in English or French from ISO Central Secretariat in Geneva or from national members of ISO worldwide.

If hyperspace navigators get paid by the hour, then what is the pay-scale in a place where time has no meaning?

(FROM THE US NAVAL OBSERVATORY)